Market Research Analyst Salary in Grand Rapids-Wyoming-Kentwood (2026)
The median annual wage for market research analysts in Grand Rapids-Wyoming-Kentwood, MI is $64,880, with a mean of $71,970 per the BLS OEWS May 2025 release. That is 19.6% below the national mean of $89,490 for the same occupation. The metro employs approximately 2,980 market research analysts.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025 release.
How Grand Rapids-Wyoming-Kentwood compares for market research analysts
Grand Rapids has a quieter but durable manufacturing-tech and healthtech footprint anchored by Steelcase, Spectrum Health, and Acrisure.
Against the other US metros we track for this role, Grand Rapids-Wyoming-Kentwood ranks #25 of 25 by mean annual wage. Here is how it stacks up against the closest peers:
| Metro | Mean wage | Median wage | Local employment |
|---|---|---|---|
| Grand Rapids-Wyoming-Kentwood | $71,970 | $64,880 | 2,980 |
| Houston-Pasadena-The Woodlands | $73,640 | $67,370 | 14,480 |
What this number does and does not tell you
The BLS OEWS figures reflect wages for workers currently employed in the occupation across all employers, levels, and industries in the metro. The number includes entry-level analysts and senior staff. For most non-engineering tech roles, top-of-band roles at the leading employers in Grand Rapids-Wyoming-Kentwood pay 25 to 60 percent above the metro mean reported here.
Three contextual things to know if you are pricing a role:
Total compensation usually exceeds the wage figure. BLS OEWS reports cash wages and salary only. It does not include employer-paid benefits, equity, signing bonuses, or commission for sales-tied roles. For roles with significant OTE (sales engineering, account management, RevOps) the on-target earnings figure can be 30 to 80 percent above the OEWS mean.
Hiring at the top of band is much faster than the average. The most aggressive market research analysts hires in Grand Rapids-Wyoming-Kentwood land roles above the local 90th percentile within 90 to 180 days of starting a focused search. The lever is target-list quality and credible artifacts, not application volume.
Remote roles re-anchor compensation. If you live in Grand Rapids-Wyoming-Kentwood but accept a remote role at an SF or NYC company, total comp can clear $250K+ even when the OEWS local mean is much lower. Most AI-native companies (Anthropic, OpenAI, Mistral, Cursor, Perplexity) pay close to a single national band regardless of candidate location.
How to land a market research analyst role in Grand Rapids-Wyoming-Kentwood
The four-phase framework we run with clients pivoting into this role:
1. Pick 50 target companies, not 500. The companies hiring market research analysts in Grand Rapids-Wyoming-Kentwood are a finite, knowable list. Quality of the target list outperforms volume of applications by roughly 10x in this market.
2. Build 2-3 credible artifacts. The specifics vary by role, but every market research analyst pitch needs concrete proof of work. A polished demo recording, a written project post-mortem, or a deployed side project are the standard credibility signals.
3. Outreach to named hiring managers, not anonymous job boards. Identify the hiring manager on LinkedIn for each of the 50 target companies. Send a personalized message that references something specific about their team or recent work.
4. Run multiple interview loops in parallel to create competing offers. A single offer is a price-taking position. Two offers is a price-setting position. The compensation delta from creating competing offers is typically larger than any other negotiation lever.
Want help landing a market research analyst role in Grand Rapids-Wyoming-Kentwood?
We have placed clients into named market research analyst and adjacent roles with documented income lifts from $130K to $500K. Book a discovery call to see if your background is a fit.
Book a discovery callFrequently asked questions
The mean annual wage for market research analysts in Grand Rapids-Wyoming-Kentwood, MI is $71,970 as of the BLS OEWS May 2025 release. The median is $64,880. The metro employs approximately 2,980 workers in this role.
Grand Rapids-Wyoming-Kentwood pays market research analysts 20% below the national average. Among the 25 US metros we track, it ranks #25 of 25 for market research analyst mean wages. Grand Rapids has a quieter but durable manufacturing-tech and healthtech footprint anchored by Steelcase, Spectrum Health, and Acrisure.
Market Research Analysts in Grand Rapids-Wyoming-Kentwood earn a mean of $71,970 vs. the national mean of $89,490, a difference of $17,520 (-19.6%). Median wages tell a similar story: $64,880 locally vs. $78,760 nationally.
BLS reports approximately 2,980 market research analysts employed in the Grand Rapids-Wyoming-Kentwood, MI metropolitan area as of the May 2025 OEWS release.
All figures are sourced directly from the U.S. Bureau of Labor Statistics Occupational Employment and Wage Statistics (OEWS) May 2025 release, published in 2026. We pull the data via the public data.bls.gov OESServices endpoint.
The fastest path is to combine credible artifacts (a polished demo or written post-mortem) with targeted outreach to 50 named hiring managers, not 500 random applications. Elevated Technologies runs this process end-to-end for clients pivoting into market research analysts and similar non-engineering tech roles.