Milan came in with no formal experience in product management and had initially received an $80K offer for a different role. But he knew he wanted to break into product, and we knew he could. We worked closely with him to reframe his past experience, highlighting transferable skills and positioning him as a strong candidate in the PM space. With dialed-in storytelling and focused interview prep, he landed a $100K Product Manager role, despite having zero prior PM titles. It was a clear example of how the right narrative can open doors, even in competitive fields.